The quick answer is yes!
There are many places on the internet where you can get a web site for free. You can build it yourself with some easy to use software.
But do you know what a free web site looks like? Well let’s just say that it will look like a free web site! And your web site is a reflection of you and your business. Is that the image that you want to project?
A free web site has many limitations. They are very hard to optimize for the search engines, which in turn makes it more difficult for your customers to find.
Free web sites usually have an ad on them somewhere announcing to the world that it is a “Free Web Site”.
There are many things that are extremely important in a web site that you do not notice. Things such as titles, meta tags, meta descriptions, meta keywords, keyword density, web site structure, and many others. Many people do not even know what these things are, but a trained webmaster could spot them in an instant!
If you have a very small business and don’t care what people think of you, then a free web site will do. Just don’t expect anyone to find it unless you give them the exact address and they type it in correctly!
But I will say again that a web site is a great value for what you get. No other form of advertising can even come close to the bang for the buck of a well built web site.
A web site will also be the first look that some customers get. And hopefully you already know that you only get one chance to make a first impression!
